The wait is finally over. Kim Kardashian is opening a Skims store in London

Kim Kardashian’s Skims will open its first standalone UK store in London’s Regent Street.

The US shapewear brand has signed a lease with the Crown Estate and will open a store on the historic shopping street in summer 2026.

Skims was co-founded by Kardashian and entrepreneur Jens Grede in 2019.

It rapidly gained cult status - specialising in women’s underwear, loungewear and shapewear for a variety of body types.

A men’s collection was launched in 2023.

The brand has partnered with an array of celebrities including Charli XCX, Sabrina Carpenter, Usher and Jude Bellingham for advertising campaigns that usually tap into popular culture.

Skims products sell in stores in a number of US cities, as well as concessions in London department stores Selfridges and Harrods.

The 10-year Regent Street lease will see the first standalone shop open in the UK.

It is set to replace the flagship Ted Baker store which has been empty since the British fashion brand was forced to shut the doors of its UK high street shops.

This followed the collapse into administration last year of the business which ran its operations.

The Crown Estate is an independent company that belongs to the monarch for the duration of their reign, with a £16 billion portfolio of property that spans the country, including London’s West End.

Profits made by company are partly used to fund the work of the monarchy.

Skims’ chief commercial officer Robert Norton said opening the brand’s first UK store in London’s Regent Street is a “landmark moment” for the business.

“Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience,” he said.